IBM Web Content Manager Online Training

Key Features of IBM Web Content Manager

1. Content Template Catalog
   • An expanded set of prebuilt, high-value content types that allows users to quickly create microsites and web pages, reducing time-to-market.
2. Managed Pages
   • A contextually aware toolbar and enhanced project management features simplify the creation, approval, versioning, publishing, and syndicating of web content.
3. Analytics Overlays
   • In-context analytics provide immediate insights into the performance and usefulness of web content, helping content managers optimize user engagement and conversion rates.
4. Home Page Authoring Start Page
   • A customizable, user-friendly interface for content authors that displays frequent activities and tasks for quicker access.
5. Content Management Interoperability Services (CMIS) Integration
   • Supports the CMIS standard, allowing content authors to access and leverage documents and files from CMIS repositories directly within the authoring environment.

Key Capabilities and Benefits

1. Create
   • Slash time-to-market and reduce costs by streamlining content creation. IBM WCM improves usability for non-technical users, enables content interoperability, and supports multilingual and multicultural content delivery, ensuring global reach.
2. Target
   • Drive revenue growth and expand market reach through targeted and effective content delivery across multiple channels. Increase brand awareness, implement tailored campaigns, and gain flexibility in targeting diverse devices and audiences.
3. Optimize
   • Enhance the customer experience by analyzing user interactions and improving conversion rates. Use real-time insights to fine-tune web content, site management, and marketing campaigns, while tracking investments for maximum profitability.

Why Choose IBM Web Content Manager?

IBM Web Content Manager empowers organizations to deliver engaging web experiences that support business goals. By enabling faster content creation, better targeting, and more effective optimization, WCM ensures that content is not only efficiently managed but also continuously improved for maximum impact. This solution helps businesses build stronger customer relationships, increase revenue, and stay ahead of the competition in an ever-evolving digital landscape.